Comments on: THE UN-NEED FOR BOOK TRAILERS, Part I: Why making a book commercial that looks likes a movie trailer won’t get you anywhere http://www.flatmancrooked.com/archives/3864 Reëstablishing the ubiquity of quality literature Wed, 18 Aug 2010 13:12:23 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Stan http://www.flatmancrooked.com/archives/3864#comment-1040 Stan Mon, 10 Aug 2009 19:41:13 +0000 http://www.flatmancrooked.com/?p=3864#comment-1040 Cool article! I look forward to Thursday. Cool article! I look forward to Thursday.

]]> By: Sheila http://www.flatmancrooked.com/archives/3864#comment-1035 Sheila Sat, 08 Aug 2009 05:51:50 +0000 http://www.flatmancrooked.com/?p=3864#comment-1035 As the owner of the trademark for the term "book trailer" the term was always meant to represent book videos created by my company. But, when the social media community movement hit the idea was picked up by so many people and they called it what we had been calling it for years. I agree that there are so many book videos out there that you really need to have something special to attract media attention or even the general masses. Unless, of course, you have a strategy in place that gives you a great deal of utility and ROI for your video. In the last 2 months we've had over 20 book trailers picked up for television. We have a great deal of venues that take our trailers as entertainment, not as commercials. Our videos, as a rule, get at least a million impressions each. They are taken by booksellers, book clubs and libraries as well as going out to social media or used as ads. I've seen an increase in publishers paying for book trailers. It used to be that only the authors commissioned us, but now we have most of the NY publishers hiring us to create videos. Though I agree the videos need to stand out artistically, it is equally important that they have abundant utility. And they do. As a marketing tool they are valuable. They can get you places a print ad or a TV commercial cannot. Book trailers are not commercials. Commercials' primary function is to inform. A book trailer's primary function is to entertain. Both promote, but they are used differently. I look forward to reading your next blog! As the owner of the trademark for the term “book trailer” the term was always meant to represent book videos created by my company. But, when the social media community movement hit the idea was picked up by so many people and they called it what we had been calling it for years.

I agree that there are so many book videos out there that you really need to have something special to attract media attention or even the general masses. Unless, of course, you have a strategy in place that gives you a great deal of utility and ROI for your video.

In the last 2 months we’ve had over 20 book trailers picked up for television. We have a great deal of venues that take our trailers as entertainment, not as commercials. Our videos, as a rule, get at least a million impressions each. They are taken by booksellers, book clubs and libraries as well as going out to social media or used as ads.

I’ve seen an increase in publishers paying for book trailers. It used to be that only the authors commissioned us, but now we have most of the NY publishers hiring us to create videos.

Though I agree the videos need to stand out artistically, it is equally important that they have abundant utility. And they do.

As a marketing tool they are valuable. They can get you places a print ad or a TV commercial cannot. Book trailers are not commercials. Commercials’ primary function is to inform. A book trailer’s primary function is to entertain. Both promote, but they are used differently.

I look forward to reading your next blog!

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