Currently on the LAUNCH-PAD: James Kaelan’s We’re Getting On, part of the ZERO EMISSION BOOK PROJECT! Launch date: April 19th, 2010.

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Flatmancrooked’s LAUNCH is the most innovative author promotion program in the industry. Here’s how it works:

The Launch program is a front-end, community-based monetization model for launching an author’s debut book. During the Launch period, patrons can buy a “share” and thus help “launch” the career of a promising writer. In return, the philanthropist receives a signed, limited, first-edition copy, and the comfort of knowing that he or she helped feed a struggling artist. While the Launch is ongoing, short stories by the author that Flatmancrooked has previously published will be made available for free on the website, so that our readers can get a feel for the author’s style and decide whether he or she is an author they’d like to see more from.

Flatmancrooked’s basic, boiler-plate contract offers no advance to the author, but a 50% royalty share. This model is somewhat controversial, but thus far has proved extremely successful. We promote and support all titles utilizing Launch with the full arsenal of Flatmancrooked’s grassroots promotional arm. Interviews are conducted, commercials are shot, and various release parties and readings are held.

LAUNCH: Emma Straub’s Fly-Over State! SOLD OUT (Second Edition shall be available November 15th)

LAUNCH: Alyssa Knickerbocker’s Your Rightful Home! SOLD OUT (Second Edition shall be available April 1st)