PRESS ALERT - Book Review: Jame’s Kaelan’s We’re Getting On
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From the Discovery Channel’s TreeHugger.com . . .
TreeHugger: To promote We’re Getting On, you are embarking on a carbon-free tour of the West Coast, planting birch-seed covers as you go. What motivated you to adopt this eco-conscious means of promotion?
James Kaelan: We’re Getting On emerged from my skepticism of the direction this country is moving environmentally and technologically. The novel isn’t a cautionary tale or a polemic, necessarily, but it reflects my uneasiness—even my fear—of what sort of country we’ll be living in a few decades from now. I wanted, therefore, to do something positive to promote the novel. About a year ago I started wondering, What if there was a way to manufacture and promote a product in this country that not only didn’t harm the environment, but actually improved it? That birthed the idea of a book that could grow into a tree. And a book that grows into a tree not only offsets its own production emissions, it also, technically, creates the material to produce new books. In light of the oil spill—an environmental disaster perpetrated by an industry that trades in environmental catastrophes—We’re Getting On and Flatmancrooked’s Zero Emission Book project operates as an antidote to destructive business practices.
TH: What role do you think fiction can play in the environmental movement?
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